If you’re not familiar with SMS/text marketing, then it’s time to get educated on one of the best tactics to attract new business and develop a loyal customer following. Businesses of all types can use SMS marketing to target customers and drastically grow their company.
SMS Marketing for Loyalty
Simply put, SMS marketing uses targeted text messaging campaigns to engage customers and keep them coming back to your business. The only thing required is your customer’s phone number.
With this technology, you can easily send bulk text messages to some or all of your customers. By including a mobile coupon or other special offer, you’ll give them a compelling reason to come back and spend more money at your store.
You can also engage with customers in a real-time, two way text chat. This is a great chance to talk with new leads and answer any questions they have. It’s also an effective way to offer timely, after-sale support. Once a customer has enjoyed your product or service, you can use two way text to send them a review request for Google, Yelp, or Facebook.
Everything about text marketing can be targeted at individual customers or a small group of customers. As it’s been proven time and time again, targeted campaigns are effective and save you money.
Get Started with SMS Marketing.
SMS Marketing for New Business
SMS marketing isn’t just about getting in touch with your current customers. It’s also an effective way to bring in new ones. All good text marketing tools come with the ability to create your own text keywords (e.g. Text INFO to…) and QR codes. By advertising the text keywords and QR Codes on social media, your website, and around your store, and attaching an irresistible offer for joining your list, you’ll attract brand new customers to your business.
Why Does It Work?
Statistics on mobile’s reach are pretty incredible, but what’s more amazing is the effectiveness of text marketing.
- Text messages have a 98% open rate.
- Consumers have twice as many interactions on mobile with brands than other platforms.
- Text messages are read within 3 minutes of receiving them.
- As much as 78% of mobile searches resulted in a purchase.
- Consumers turn to mobile searches, 66% of them, to find local restaurants.
- 46% of consumers use their mobile devices to search for items in the store.
- 77% of Americans own a smartphone, and this number grows to more than 90% for people between the ages of 18 and 49.
This list continues to grow every year while more consumers migrate to mobile environments.
Customer Engagement Made Easy
One of the biggest myths about SMS marketing is that the technology is difficult to implement. But this is simply not true. Reliable text marketing tools are now affordable and easy to obtain.
Traditional marketing activities, like newspaper ads and broadcast media, still have their place in the marketing mix, but are less targeted and tend to be more expensive. Businesses looking for more customer engagement need to take a serious look at SMS marketing.