It’s no secret that word of mouth advertising is one of the most effective ways to grow your business. People trust word of mouth recommendations...

For retail customers, their experience takes the shape of a journey toward brand loyalty. Each step of that journey signals a decision for the customer...

Collecting your customer’s contact information, an email address or cell phone number, is critical for any marketing strategy. Contact information allows...

In the world of mobile marketing, interactivity is the key to more engagement with your customers. Each interaction needs to be simple to use, easy...

The key to great customer engagement is to learn more about what your customers think of you. In turn, you’ll be able to offer more of what they...

For several years now, there has been a major push to increase customer engagement in the retail and restaurant industries. The reason for this is...

Personalization has become one of the best things any business, retail or restaurant, can do to engage with their customers. In the past, the costs...

Text message marketing (also called SMS marketing) has improved to become one of the most effective tools for your business. But it hasn’t caught on...

You may already know that gathering feedback is one of the best ways to engage with your customers. And, today, it’s really easy to do because of advances...

For retailers and restaurants in the United States, millennials comprise the largest market segment. They are a 70+ million target audience with greater...