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For retail customers, their experience takes the shape of a journey toward brand loyalty. Each step of that journey signals a decision for the customer...

Collecting your customer’s contact information, an email address or cell phone number, is critical for any marketing strategy. Contact information allows...

In the world of mobile marketing, interactivity is the key to more engagement with your customers. Each interaction needs to be simple to use, easy...

The key to great customer engagement is to learn more about what your customers think of you. In turn, you’ll be able to offer more of what they...

For several years now, there has been a major push to increase customer engagement in the retail and restaurant industries. The reason for this is...

Personalization has become one of the best things any business, retail or restaurant, can do to engage with their customers. In the past, the costs...

Text message marketing (also called SMS marketing) has improved to become one of the most effective tools for your business. But it hasn’t caught on...

You may already know that gathering feedback is one of the best ways to engage with your customers. And, today, it’s really easy to do because of advances...

For retailers and restaurants in the United States, millennials comprise the largest market segment. They are a 70+ million target audience with greater...

For several years now, there has been a major push for more customer engagement in the retail and restaurant industries. The reason for this is two-fold...

About five years ago, several large restaurant chains implemented loyalty programs to engage more with their customers. Adopting a loyalty program...

Whether you own a restaurant or a specialty retail store, providing the best customer experience should have the highest priority. One way to improve your...

It’s hard to believe that restaurants and retailers still have comment cards for their customers. These are limited and not cost effective. Most people feel...

From your website to the checkout counter, every aspect of your business is a touchpoint. Simply put, a touchpoint is any message that reaches your...

Anyone in the retail or restaurant industry knows that customers are always on their phones. What many of them don’t know is how to engage with those...

Consumers are always looking for a bargain, or at least some kind of discount on their purchases. Whether it’s a lower price or a rebate, they know they should get...

Today’s consumer is more than just a bargain hunter. They want to feel a connection with the stores they shop at and the brands they purchase. This makes...

If you’re not familiar with SMS/text marketing, then it’s time to get educated on one of the best tactics to attract new business and develop a loyal customer...

When it’s time to start looking for a loyalty program, not all of them are created equally. More importantly, consumers are looking for loyalty programs...

Providing the best products at the right price is still the cornerstone of any retail business. But, with tight competition in the marketplace, retailers need to...

One of the keys to an outstanding customer experience is personalization, and birthday marketing is the easiest way to start. This popular trend is often...

For retailers, it’s no secret that competition is tighter than ever. They need to invest more in how they deliver value to their customers while differentiating...

For a loyalty program to be successful, it has to be promoted. For retailers, building a buzz about it is no easy feat. Loyalty program promotion requires time...

In our on-demand world, customers expect their favorite brands to anticipate their needs. We see this all the time in the fashion and furniture industries...

The key to marketing success for retailers is to create organic, sustainable growth. What this requires is a change in focus from unmeasurable promotions...