Coupons can influence a customer to purchase a brand they don’t typically buy. Anything that saves your customers money will quickly get their attention. Over two-thirds of shoppers will switch brands in a store if they can get a discount on their mobile device. And, if you use digital coupons, you can quickly track and measure how effective your promotion was.
The Power of a Coupon
Using traditional print coupons to drive new business is an expensive activity. First, there’s the discount, then the printing and distributing of them. Let’s not forget the hours your employees spent to create an account for them. Today, all of that has changed with digital coupons that are sent directly to your customers’ mobile devices.
How To Maximize Your Mobile Coupon Marketing Campaign
The goal of every coupon or deal is twofold. The first is to motivate them to make a purchase. The second goal is for them to become more familiar with your brand and the products that are new to the market. To achieve these goals, you’ll need to create a marketing campaign that maximizes each offer to get the best results. Here are some ideas for your next mobile coupon marketing campaign that will help you do just that.
1. New Customer
Consumers are willing to switch brands if the offer is right. This could be the nudge they need. But, the offer needs to match the risk that they are willing to take. You really need to make it worth their time and money.
2. Text Message Subscriber
It’s a lot easier to get your customers to sign up to receive text alerts when they get a coupon for doing it. This grows your customer list and builds more engagement over time.
3. Social Media Follower
Engagement is something we hear a lot about these days. It’s what drives customer loyalty and increases sales. Reward your customers for following you with a small token of appreciation. To make it fun, give them a grand prize for following all of your social media pages.
4. Loyalty Program
Coupons and the promise of more rewards to come will motivate everyone that walks into the store to join your loyalty program. It’s a great way for them to get more points on their purchases.
5. Customer Milestones
Celebrate anniversaries and other important dates by letting them know you care. Again, this can be a small token of your appreciation, but it will go a long way.
6. Referrals
New customers are more likely to purchase from you when referred by a friend or family member. These referrals and recommendations should be acknowledged and rewarded because word of mouth is the most cost-effective advertising you can get.
7. Email Subscriber
The more customer information you have, the easier it is to get timely information about your store in their hands. Emails are a great way to present special offers and deals on new items.
8. Prelaunch
Got something new to share? Let your loyal shoppers know about it before it hits the shelves. You can also give them a limited time coupon to drive more sales and interest.
9. Exclusivity
Your VIPs want special treatment. Offering them discounts on exclusive items will show them that you appreciate their repeat business.
10. Holidays
We always place more emphasis on the big shopping holidays, but rarely take advantage of the other ones spread throughout the year. Each one is also part of a season, such as Easter during spring or summer and July 4th.
11. Events
Every attendee to one of your events should get some special recognition just for being there. Limited offer coupons are a great way to get them to come back after a big sale or holiday celebration.
Rewarding Your Customers
When planning your next mobile coupon marketing campaign, discounts should not be the sole focus of your messaging. Instead, they should be a reward for their brand loyalty and engagement. By providing this type of value to your loyal customers, you show that you truly care about them and deserve to earn their business every time.