In the past, phone calls were a real estate agent’s primary way of communication. But in the last few years, this has changed dramatically...

It’s no surprise that spas and salons depend on repeat clients. But, retaining clients goes beyond providing top-notch customer service. It requires...

Sending text messages to customers is a low-cost, high return marketing activity that’s easier to do than you think. But before you write your first...

Texting a keyword to a short code is the easiest way for you to grow your customer list. But getting personal information from your customers can be...

Effective communications for city governments and small municipalities require improving public access to timely and helpful information. Yet, this has been...

For cities and smaller municipalities, reaching out to the community comes with mixed results. The reason for this is because they continue to use traditional...

Today’s consumer wants to maximize the value of a dollar. Regardless of age, they strongly feel that coupons and discounts are very important when...

Your loyalty program provides a buffer against the ever-changing retail landscape. It targets and rewards customers who make frequent purchases...

A strong customer engagement strategy helps you retain more customers and form strong relationships that can last for years. Having a customer-centric...

Worldwide mobile device usage has skyrocketed over the past decade, and it’s not just because of social media. Most of us use a mobile device to search...